For TMS, Ketamine and Neurofeedback Clinics
You don't have a marketing problem. You have a lead-to-patient problem.
Inquiries come in. Some book. Fewer show up. The ones who would have started treatment quietly disappear, and nobody can tell you where. We build the system that stops that.
Three systems that don't talk to each other
Your ads are in Meta and Google. Your inquiries land in a CRM or an inbox. Your front desk works a list.
Nothing connects them. So inquiries arrive with no source, move through your process with no record, and by the time someone starts treatment the trail is gone.
That's why your reporting stops at cost per lead. It's the only thing anyone can see.
We work with three kinds of clinics
Every treatment has a different patient, a different decision cycle and a different set of things that go wrong. Pick yours.
TMS clinics
Cycle: ~2 weeks. They've usually failed two or three medications before they find you, so intent is high.
Real objection: Not price. The schedule. 36 sessions over six weeks is a serious ask of someone working.
Common gap: Half arrive thinking TMS is ECT. If your education doesn't fix that, your clinician spends the first 15 minutes doing it.
Capacity: Your constraint is the machine, not the provider. That's what we forecast against.
Neurofeedback clinics
Personas: Parents with ADHD kids, adults with anxiety, trauma and PTSD, people who haven't slept properly in years. Four different worries. Most clinics run one message for all of them.
Cycle: 2 to 3 weeks. Longer for parents, because there's a second decision maker at home.
Best entry point: The brain map. A qEEG at a sensible price converts better than a free consult. It gives them something concrete.
Seasonality: Parents follow the school calendar. Adults don't. If you plan spend as one audience, you'll get both wrong.
Ketamine and KAP clinics
Platform risk: Both Meta and Google restrict this. Generic agencies get accounts flagged learning that. We build inside the policy from the first draft.
First objection: Not cost. Legitimacy. They want to know it's legal and medically supervised.
Reporting trap: Your NP consult is a gate, not a step. If you don't separate "didn't qualify" from "didn't convert," your numbers are lying to you.
Tone: Often a last resort. Pushy follow-up does real damage here.
What we build when a clinic works with us.
01. Ads built around patients, not treatments
The parent whose kid is falling behind. The adult who's tried three antidepressants. Different worry, different ad.
02. A CRM your team can work
Proper stages, automated follow-up underneath. Your staff work a queue, not a memory.
03. Follow-up that matches the decision time
Patients take two to four weeks. Most clinics stop after four days.
04. Reporting that shows revenue, not clicks
Every inquiry tagged. Every stage dated. So you can see what a patient costs and how long they take.
TN Neuro
No idea which ads produced patients. We built the tracking and split campaigns by patient type. Revenue up ~30%
Neuromed Ireland
Front desk chasing voicemails all day. We put a booking calendar in front of the patient instead. Revenue roughly doubled in 3 months
TMS Edmonton
A few hundred old inquiries nobody had followed up. We ran a campaign to that list. ~$16,000 from patients they'd written off
Flowstate
Good reporting, no visibility into the middle of the pipeline. We broke it into six tracked stages. Ad spend $6k → $12k, because now it's predictable
Who's behind this?
I'm Laukik Patil. I run LxP Digital, and I work with clinics doing TMS, ketamine-assisted therapy and neurofeedback across Canada and the US.
Most of the clinic owners I meet don't have a marketing problem. They have inquiries arriving and no way to see what happens next. Which stages leak, which patient types are worth acquiring, when the revenue actually lands. So marketing gets judged on cost per lead, a number that tells you nothing about whether anyone started treatment.
I build the system that answers those questions: campaigns targeted at specific patient situations, a CRM your front desk works as a pipeline, and reporting that connects ad spend to started treatment. This scorecard is the short version of the diagnostic I'd run on a call.
The first three months...
Weeks 1–3 — We build
Tracking, CRM, pipeline, follow-up, landing pages, campaigns. A few hours of your input.
Weeks 4–8 — Inquiries arrive
Campaigns live. You watch people move through the stages in real time.
Month 3 — The picture forms
Real numbers. What a patient costs, how long they take, where they drop off.
Honest note: qualified inquiries in month one, full revenue picture around month three. Your patients take weeks to decide. Anyone promising faster is guessing.
Investment Tiers No setup fees. No long contracts.
Pilot — $1,500/mo
Solo or single provider clinics testing paid acquisition.
2 paid campaigns
Landing page build
CRM with source tagging
Ad scripts and editing
Monthly report
Min ad spend $1,200/mo
Clinical — $2,500/mo
Most clinics start here Two or more providers with weekly capacity to fill.
4 paid campaigns
SEO and Google Business Profile
Custom CRM build
Landing pages and creative
Monthly strategy call
24hr response
Min ad spend $2,000/mo
Partner — $3,500/mo
Clinics scaling who want the sales process optimised, not just the ads.
Everything in Clinical, plus:
Weekly strategy call
Pipeline analysis and leak diagnosis
Sales call review and intake scripts
Revenue forecasting
Quarterly capacity and LTV review
Same day direct line
6 active campaigns
Min ad spend $3,000/mo
Not sure which fits? That's what the call is for. We'll tell you honestly, including if it's the cheaper one.
Answers for your questions
How long before I see results?
Qualified inquiries in two to four weeks. Treatment starts lag that, because your patients take weeks to decide. The full picture comes together around month three.
Do I have to change my CRM?
Usually yes, and it is the part owners push back on hardest. Fairly. The short version: if your current system cannot tag an inquiry with its source and record when it moves stage, you cannot get the reporting. We build on GoHighLevel and handle the migration. About a week.
Is this more work for my staff?
More structure, less work. Right now your front desk is holding follow-up in their head. The system gives them a queue with follow-up already running. The one real ask is that somebody owns it.
Can you advertise ketamine and TMS?
Yes, and it is a big part of why clinics come to us. Both platforms restrict how these treatments can be advertised, and generic agencies get accounts flagged learning that. We build inside the rules from the start.
What if it does not work?
We request a 3-month ramp up and optimization, however, we do operate on a month-to-month basis requiring a 15-day termination notice.
Do you work with other kinds of clinics?
We do, but this is where we've built the deepest systems. Advanced mental health treatments share the same economics: cash pay, high value, and a patient who takes weeks to decide. Everything on this page was built for that, and it's most of our client base.
If you run something adjacent and the description above sounds like your clinic, the call is still worth having. If you're looking for general healthcare marketing, we're probably not the right fit.
Book a discovery call.
Twenty minutes. We will go through where your inquiries come from, what happens after they arrive, and where people are dropping off.
No deck. No pitch. You will leave knowing what is leaking whether or not we work together.
